Photographer and Director Matt Hranek has spent the last 20 years of his life traveling to the corners of the globe on assignment. Photographing and writing about some of the world’s most desirable destinations, Matt’s images capture the people, place, and objects that embody the American spirit. His work has appeared everywhere from editorials in Bon Appetit, Conde Nast Traveler, Esquire, GQ, Martha Stewart Living, Town and Country, and Travel and Leisure to commercial work for J Crew, LL Bean, Orvis, Sony, Target, and William Sonoma.
Matt created "The William Brown Project" as a visual diary of his photographic sojourns. He says he had the idea to turn his photographs and stories into the widely received blog because "there was so much residual content leftover from every photo shoot that it needed a place to go, so I made one". "The William Brown Project", where he tells of his elusive findings and exotic tastings was the inspiration behind the Esquire Network’s newest series, "Alternate Route", capturing the spontaneous adventure behind every photograph. The six episode first season follows Matt on the road less traveled as his passion and curiosity take him through Maryland, Chicago, Everglades, Charleston, and Montauk. Immersing himself in each society, Matt explores the local vernacular of the food and craft that personify his destinations.
Growing up in upstate New York, Matt spent his days hunting and fishing and his evenings in the kitchen; with grandparents from Italy and the Czech Republic, the kitchen was always filled with either gallons of red sauce and meatballs or piles of pierogies and kielbasa. His love of food and cooking grew up as Matt did and translates into his work on and off camera. When not photographing, Matt can be found on his 130-acre farm, not too far from where he grew up, still hunting, fishing, and occasionally turning one of his pigs into a homemade charcuterie.